Media Newsletter February 2015 Newsletter

February 2015 Newsletter

Alegria – All-in-one SPA

Poltrona Frau Group Miami, the 27,000 sq ft showroom in the Design District, home to upscale Made in Italy furniture lines and home accessories including Poltrona Frau, Cassina and Cappellini, recently hosted an elegant soiree for members of the media and trade to unveil ALEGRIA by Stenal, an all-in-one in-home wellness oasis. Designed by Ligorio and Paste, it is a unique private SPA concept that will provide a discerning clientele with the ultimate pampering experience at their fingertips.

Made with the finest materials and luxurious finishes, (i.e. abachi and red cedar wood, travertine marble and chrome) and state of the art technology by Stenal, based in Albano Terme (Padova), ALEGRIA is a sauna, steam bath and multi-sensory shower contained in 106 sq ft. The versatility of the design allows it to be incorporated into any design or added to an existing space with ease. It is the first all-inclusive design of this type. Users will enjoy an unparalleled experience complete with aromatherapy and music.

JOBS - Poltrona Frau New Office Collections

The office is an extension of your business culture and brand. The choice of furnishings, materials and color are the first step to convey the message. The design elements will define the atmosphere and create the working environment that will impart to the employee the sense of belonging that builds trust, creates bonds and inspire innovation and creativity.

To that effect, Poltrona Frau commissions Milanese architect and designer Rodolfo Dordoni, to create an office concept system. After a careful reflection on the evolution of behaviors in the workplace, and the relationship towards new technologies, JOBS was born. The leather, polished and matte woods and brushed metal structures give a sober and essential feel to the different volumes of the collection and determine new work areas.

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ASSAYA -21st Century Leather Armchair

When Poltrona Frau celebrated its centennial in 2012, the Italian furniture maker decided it was time to rethink its classic armchair, which had been around for a hundred years. The company sourced 12 designers to take part in a competition for the "Centenary Armchair"— one that not only brought new life to Poltrona Frau's classic, but that also predicted the future of the armchair in the home.

The winning design was Assaya by Satyendra Pakhalé, an Amsterdam-based industrial designer originally from India. Pakhalé envisions a future where work and life intersect more and the resulting collection is a synthesis between the contemporary and the traditional; between the needs of an evolving society and the excellence of Poltrona Frau's craftsmanship.

The Assaya design embraces and encapsulates an elegant combination of leather and saddle, of rigid and soft elements. Skillful cuts and stitches model the external hide shell giving the material great ductility.

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CASSINA Celebrates the Birth of the LC Collection

A dual commemoration will take place in 2015 as we remember the passing of one of the 20th Century masters, Le Corbusier, and the birth in 1965 of the production of one of the most outstanding contemporary collections which he designed in partnership with Pierre Jeanneret and Charlotte Perriand.

In 1965 Cassina agreed to produce the first four models of the LC Collection starting the philological path that will lead to the launch of the “I Maestri” Collection, propelling and establishing the company at an international level.

Le Corbusier, Pierre Jeanneret and Charlotte Perriand were particularly conscious of the importance of the environment and nature and was a constant theme in their works.

In continuing with this vision Cassina has decided for this anniversary to start using only trivalent chromium in the production process of the structures of the LC Collection- a safe alternative that is considerably less toxic with lower concentration levels, less emission into the air and, as a result, less toxic waste. New colors of leather, saddle leather and of the chrome structure were also introduced.

Cassina is the only company authorized to produce the designs of Le Corbusier, Jeanneret, Perriand designs, working in close collaboration with the Le Corbusier Foundation and the heirs of the respective designers. From the outset, the models have been marked with progressive numbering, an innovative tool to recognize their artistic value and to guarantee control of the production.

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